(Senior) Marketing Manager (m/w/d), Standort Nürnberg
Core
Central marketing manager supporting subsidiaries and advancing brand performance through digital campaigns and optimization.
Role type
Senior Marketing Manager (Digital)
Builds
Marketing activities, campaigns, and digital optimization initiatives for the corporate group and subsidiaries.
Domain
Environmental industry / Digital Marketing
Deliverable
product features
Required skills
SEO, SEA, Social Advertising, Web Analytics, Adobe Cloud (InDesign, Photoshop), CRM systems (HubSpot), MS Office, Paid Media strategy
Preferred skills
Marketing automation, Keyword research, Project coordination, Agency management, Trend analysis
Responsibilities
Develop and implement marketing activities and campaigns for the corporate group; Serve as central contact for subsidiaries to gather requirements and advise on marketing measures; Coordinate projects and manage external agencies; Conduct keyword research, SEO measures, and web/campaign analysis to derive optimization potentials; Create reports and present actionable recommendations; Monitor marketing trends to identify new opportunities.
Seniority
Senior, hands-on IC
