Specialist Digital Marketing & Business Development (m/w/d), Ecovis Heidelberg
Core
Develop and manage digital marketing campaigns and performance marketing to generate qualified client inquiries for a law and tax advisory firm, with a specific focus on the German-Chinese business sector.
Role type
Digital Marketing & Business Development Specialist
Builds
Digital marketing campaigns, content for website and social media, and client acquisition funnels
Domain
Professional services (Law, Tax, Business Advisory) / Digital Marketing
Deliverable
product features
Required skills
Performance marketing, B2B marketing, Google Ads, LinkedIn Ads, Meta Ads, SEO/SEA, Web analytics, Content creation, Campaign optimization
Preferred skills
Chinese language skills, Experience in law/tax advisory, International business experience
Responsibilities
Develop and steer digital measures and performance marketing campaigns, Analyze source, quality, and KPIs of new inquiries, Conceive and implement target-group-specific campaigns, Create and optimize content for website, LinkedIn, and social media, Support SEO and SEA measures, Prepare technical topics and international activities
Seniority
Mid-level Specialist