Manager Onsite Activation (m/w/d), Ismaning
Core
Develop strategic area planning for digital touchpoints (Online Shop, App, Newsletter) to optimize performance and conversion, steering the customer journey across E-Commerce channels.
Role type
Manager, E-Commerce Strategy & Performance
Builds
Digital touchpoints (Online Shop, App, Newsletter) and E-Commerce campaigns
Domain
E-Commerce, Digital Marketing, Live Commerce
Required skills
Strategic area planning, Customer journey management, KPI-based performance analysis, Stakeholder management, Data-driven reporting, Strategic content placement, Onsite merchandising, Conversion optimization
Preferred skills
Power BI, Amplitude, Excel
Technologies
Power BI, Amplitude, Excel
Responsibilities
Develop strategic area planning for digital touchpoints, Steer customer journey across E-Commerce channels, Conduct KPI-based performance analysis, Coordinate cross-functional digital marketing projects, Create data-driven reports for management, Optimize content placement and traffic direction
Seniority
Manager, strategic planning & execution