Loyalty Program Manager (all genders) - Apo Cash & Customer Engagement &..., PharmaHera Service GmbH
Core
Strategically develop and optimize the cross-brand Apo Cash loyalty program to drive customer engagement, retention, and lifetime value for an online pharmacy group.
Role type
Loyalty Program Manager
Builds
Cross-brand payback program (Apo Cash) for online pharmacy partners
Domain
E-commerce / Retail / Pharmacy
Deliverable
product features
Required skills
Loyalty management, Customer retention, CRM strategy, Data analytics, Campaign planning, Market benchmarking
Preferred skills
Emarsys, Web analytics tools, AI tools (Gemini, Claude)
Technologies
Emarsys, Web analytics tools
Responsibilities
Analyze and optimize the Apo Cash program to maximize engagement; Evaluate customer behavior and KPIs to derive actionable recommendations; Design marketing campaigns to increase participation and activity; Collaborate with Retail Media, Marketing, and Customer Service teams; Conduct market benchmarks and monitor trends; Refine user experience based on customer feedback.
Seniority
Mid-level, hands-on IC