Handelsmarketing Berater (m/w/d) - Region Ostdeutschland | Remote | Außendienst, Trier
Core
Regional trade marketing consultant for automotive brands in East Germany, developing strategies to increase visibility and sales for dealerships.
Role type
Senior trade marketing consultant (automotive)
Builds
Regional marketing strategies and campaigns for automotive dealerships
Domain
Automotive industry, trade marketing
Deliverable
product features
Required skills
Trade marketing expertise, automotive market knowledge, stakeholder management at management level, analytical skills, strategic planning, budget management, relationship building
Preferred skills
Experience in account management, digital marketing initiatives, innovation in trade marketing
Technologies
MarTech solutions
Responsibilities
Advise sales directors and dealerships on regional marketing strategies and budgets; Develop and implement trade marketing concepts for automotive brands; Identify regional market potentials; Support dealerships in planning local marketing measures; Analyze measures and results to develop optimization approaches; Coordinate collaboration between manufacturer, sales, trade, and agency; Build long-term relationships with stakeholders.
Seniority
Senior, hands-on IC