Marketing Manager (m/w/d) - E-Commerce / SMI & B2C,Stuttgart,Mobiles Arbeiten in Deutschland
Core
Develop and execute e-commerce marketing strategies for medical and chemical information products, focusing on revenue, customer acquisition, and retention for Small Medium Institutions and B2C customers.
Role type
Senior E-commerce Marketing Manager
Builds
E-commerce marketing campaigns, customer journey optimization, and marketing automation workflows
Domain
Healthcare publishing and digital education
Deliverable
product features
Required skills
E-commerce marketing, cross-channel campaign management, CRM, product marketing, KPI analysis, marketing automation, copywriting, stakeholder management
Preferred skills
Behavioral patterns, healthcare/education industry experience
Technologies
Marketing automation platforms, web analytics tools, CRM systems
Responsibilities
Design and optimize cross-channel marketing campaigns, develop strategic product marketing approaches, manage customer relationship automation, collaborate with web shop and CX teams to improve customer journey, analyze performance data to drive optimizations
Seniority
Senior, hands-on IC