Senior MarTech Manager (m/w/d), ATC Berlin
Core
Building the technological foundation for marketing by managing the MarTech stack, automating campaigns, and leveraging AI for website strategy and content.
Role type
Senior MarTech Manager (hands-on IC)
Builds
Automated marketing infrastructure, first-party data systems, AI-driven landing pages, and scalable performance campaigns.
Domain
Digital Marketing / MarTech / Real Estate
Required skills
MarTech stack management, CRM implementation, performance marketing automation, tracking & measurement, AI tool application, website strategy, data analysis
Preferred skills
Salesforce Marketing Cloud, Google Ads Scripts, n8n, Server-Side GTM, Enhanced Conversions, CMS management, technical SEO, CRO
Technologies
CRM, CDP, ESP, Analytics, Ads platforms, Google Ads, GTM, GA4, n8n, AI tools (ChatGPT, Claude)
Responsibilities
Evaluate and introduce new tools with ROI focus; build first-party data structures and cookie-free tracking; implement CRM systems and automation flows; manage automated search, display, and social campaigns; set up multi-touch attribution models; develop AI-powered landing page systems; optimize website architecture and speed.
Seniority
Senior, hands-on IC
