Vertriebsleiter / Senior Key Account Manager LEH (m/w/d)
Core
Develop and execute sales strategy for premium food products to drive growth in the German retail sector.
Role type
Senior Key Account Manager / Sales Director (FMCG)
Builds
Premium food products (e.g., Walker's Shortbread, Mr. Brownie) for German retail channels
Domain
Food & Beverage / FMCG / German Retail
Deliverable
product features
Required skills
Key Account Management, Pricing & Margin Calculation, External Agency Management, Market Scouting & Trend Analysis, Negotiation, CRM usage, Data Analysis (Nielsen/GfK)
Preferred skills
English communication, Digital Mindset
Responsibilities
Develop sales strategy in coordination with management, manage existing and new business in national retail, prepare and conduct annual listing negotiations, manage external trade agencies, analyze market trends and competition, represent the company at national and international trade fairs
Seniority
Senior, hands-on IC