Gruppenleitung Marketing (all genders)
Core
Strategic and operational leadership of the Marketing group (Performance Marketing and Creative Team) to align communication for the product portfolio and corporate brand with customer needs, gambling market trends, and societal/technological developments.
Role type
Senior Marketing Group Manager (Team Lead)
Builds
Marketing campaigns, brand communication, and customer engagement strategies for a state-owned lottery company.
Domain
Gambling industry / Public sector
Required skills
Strategic marketing, Performance marketing, Brand management, Team leadership, Budget management, Stakeholder management, Project management, Market analysis, Digital marketing, Agency management
Preferred skills
Knowledge of advertising instruments and methods, Proficiency with digital marketing tools and channels, Experience with AI and marketing automation, Understanding of data-driven customer targeting
Technologies
AI, Marketing automation, Data analytics
Responsibilities
Lead the Marketing group (9 employees), Plan and coordinate marketing campaigns for maximum efficiency, Manage the marketing budget, Execute marketing measures, Analyze and optimize campaign results, Maintain relationships with customers, partners, and service providers, Conduct market observation and analysis
Seniority
Senior, hands-on IC with team leadership