CRM & Customer Insights Business Partner (m/w/d)
Core
Strategic partner advising CRM, Customer Management, and Customer Experience on customer-relevant questions and strategic decisions, translating data and research insights into concrete actions to identify growth, activation, retention, and value enhancement opportunities along the customer journey.
Role type
Senior Customer Insights & CRM Business Partner
Builds
Customer-centric steering models and actionable initiatives for CRM and Customer Experience teams
Domain
Retail / Pet Care / Customer Analytics
Deliverable
dashboards & analysis
Required skills
Customer Lifecycle Management, CRM mechanisms, Customer value management, Customer segmentation, KPI modeling, Business case development, SQL, Data visualization (Power BI), Stakeholder management, Workshop facilitation
Preferred skills
Experience with Data Science and Business Intelligence teams, Modern data landscape understanding
Technologies
SQL, Power BI
Responsibilities
Advise CRM and Customer Experience teams on strategic decisions, Translate data and research insights into actionable measures, Lead deep-dive analyses of customer segments, CLV, loyalty, and churn, Define strategic data requirements with Analytics and Data Science, Conceive and moderate workshops for hypothesis prioritization, Ensure a unified view of customer data across stakeholders, Lead implementation of action measures and track business success