Senior Data Analyst, Lifecycle Marketing
Core
Senior Data Analyst driving strategic insights for Lifecycle Marketing to optimize retention, LTV, and customer engagement through data analysis and modeling.
Role type
Senior IC data analyst (lifecycle marketing)
Builds
Dashboards, models, and datasets for self-serve analytics and campaign optimization
Domain
eCommerce / Subscription / Lifecycle Marketing
Deliverable
dashboards & analysis
Required skills
SQL, data visualization (Domo, Looker, Tableau), cloud data warehouses (Snowflake, BigQuery), DBT, Python, statistics, multivariate regression, A/B testing, CRM metrics analysis, data quality, causal inference
Preferred skills
eCommerce or subscription business experience
Technologies
SQL, Domo, Looker, Tableau, Snowflake, BigQuery, DBT, Python
Responsibilities
Lead end-to-end analytics projects informing business strategies; Partner cross-functionally to translate questions into analytical frameworks; Design and maintain dashboards and datasets for self-serve performance tracking; Identify and resolve data quality issues across source systems; Support lifecycle analytics to inform retention, LTV, and user journey improvements; Collaborate with Finance to forecast financial impacts; Execute and analyze complex A/B and multivariate tests across channels; Build models to monitor lifecycle KPIs (churn, reactivation, engagement rates); Deliver insights for personalization strategies and CRM segmentation.
Seniority
Senior, hands-on IC
