Customer Management Expert - Marketplace
Core
Lead the Customer Management strategy for Marketplace in Colombia, driving business growth through deep customer knowledge, business intelligence, and investment optimization for buyers and sellers.
Role type
Senior Customer Management Expert (Marketplace)
Builds
Customer acquisition, retention, and engagement strategies; direct communication channels; data models and advanced analytics.
Domain
E-commerce / Marketplace / Latin America
Deliverable
product features
Required skills
SQL, Business Intelligence tools (Power BI, Google Data Studio), financial analysis, budgeting, project evaluation, customer lifecycle strategies, experimentation, direct channel management
Preferred skills
Python, R, GenAI
Technologies
SQL, Power BI, Google Data Studio, GenAI
Responsibilities
Lead analysis of customer behavior and key indicators to identify opportunities for acquisition, retention, engagement, and growth; Design and implement Customer Management initiatives and direct communication channels; Develop data models and advanced analytics using BI and AI tools; Define and monitor performance indicators, analyze financial results, and manage marketing investments.
Seniority
Senior, hands-on IC
