Expert CRM Campaigns (m/w/d)
Core
Operate, coordinate, and execute CRM campaigns for the German market to drive customer activation, retention, and reactivation across relevant channels.
Role type
CRM Campaign Manager
Builds
Customer engagement campaigns and communication measures
Domain
Retail / Customer Relationship Management
Required skills
CRM campaign planning and execution, cross-functional coordination, data-driven marketing analysis, KPI monitoring, customer journey mapping, stakeholder management
Preferred skills
Experience in email marketing, digital marketing, agile working methods
Technologies
CRM platforms, email marketing tools, analytics platforms
Responsibilities
Plan and execute CRM campaigns, coordinate requirements from marketing and eCommerce teams, analyze campaign results and optimize future activities, collaborate with central CRM teams on functional developments
