Marketing Manager*in Lesermarkt (m/w/d) Schwerpunkt Kundengewinnung und Kundenbindung
Core
Marketing Manager responsible for customer acquisition and retention via a multi-channel strategy with a primary focus on telephone sales and direct marketing.
Role type
Marketing Manager (Customer Acquisition & Retention)
Builds
Customer acquisition campaigns, retention programs, and reactivation of churned subscribers for regional newspaper titles.
Domain
Media & Publishing (Regional Newspapers)
Required skills
Telephone marketing, Direct sales, Multi-channel campaign planning, CRM management, Service provider management, Data analysis, KPI reporting, GDPR compliance
Preferred skills
Experience in publishing/subscription business, Energy or Telecom industry, Knowledge of competition and data protection law in sales
Technologies
CRM systems, Telephony tools, Data management platforms
Responsibilities
Lead telephone sales as a core component of campaign strategy, Plan cross-channel campaigns (Phone, Online, Email, Print), Manage customer lifecycle from acquisition to retention and churn recovery, Coordinate internal teams and external service providers, Analyze target groups and optimize based on KPIs, Develop sales scripts and train staff, Ensure legal compliance (GDPR, UWG)
