Mitarbeiter (m/w/d) im Marketing – Schwerpunkt Paid Media, Touchpoint- und Kampagnenmanagement
Core
Plan, launch, and optimize paid media campaigns and manage communication touchpoints for the Sparda-Bank marketing team.
Role type
Paid Media Marketing Specialist
Builds
Paid media campaigns and brand communication touchpoints
Domain
Banking / Digital Marketing
Required skills
Paid media planning, campaign management, touchpoint analysis, budget management, vendor coordination, data analysis, brand management
Preferred skills
Experience from a media agency or advertiser, knowledge of digital communication channels
Technologies
Digital communication channels, media planning tools
Responsibilities
Define and analyze relevant touchpoints and micro-moments, plan paid media campaigns including target audiences and channels, set up and book campaigns with vendors and agencies, continuously optimize campaign performance, evaluate and report on campaign results, collaborate with internal teams (graphics, content, data), contribute to brand development