Teamlead CRM (m/w/d)
Core
Develop and evolve CRM and customer retention strategies for international e-commerce platforms, leading the CRM team and coordinating stakeholders.
Role type
Team Lead, CRM Strategy & Operations
Builds
Customer retention programs, data-driven lifecycle marketing campaigns, and automated CRM processes
Domain
E-commerce, Customer Relationship Management, Marketing Automation
Required skills
CRM strategy, team leadership, stakeholder coordination, lifecycle marketing, customer journey analysis, marketing automation, data analysis, cross-functional collaboration
Preferred skills
Customer engagement platforms (CEP), Customer data platforms (CDP), technical understanding of data-driven marketing
Technologies
CEP, CRM systems, CDP
Responsibilities
Develop and evolve CRM and customer retention strategies, lead and coordinate the CRM team, plan and implement data-driven lifecycle marketing measures, analyze customer behavior and journeys, expand communication channels, collaborate with Marketing, BI, and Customer Service
Seniority
Senior, hands-on IC with leadership responsibilities