Senior Brand Strategist (m/w/d)
Core
Develop holistic brand strategies and differentiating positioning for international clients from startups to large corporations, covering portfolio development, integrated communication, and campaign execution.
Role type
Senior Brand Strategist (Strategy & Creative Direction)
Builds
Brand strategies, portfolio roadmaps, and integrated marketing campaigns for FMCG clients
Domain
Marketing / Brand Strategy / FMCG
Deliverable
product features
Required skills
Strategic market and consumer analysis, Portfolio and growth strategy development, Creative team leadership, Workshop facilitation, International client consulting
Preferred skills
FMCG industry experience, Trend and consumer research expertise, Advanced English (fluent/native), Cross-cultural adaptability
Technologies
Agentureigenen Tools und Methoden
Responsibilities
Conduct market, consumer, and brand analyses; Develop and optimize brand and portfolio strategies; Lead creative teams in concept and design development; Plan and moderate client workshops; Provide strategic consulting to international clients
Seniority
Senior, hands-on IC