Senior Brand Manager gesund.de (m/w/d)
Hybrid
Core
Leading and developing the gesund.de team while planning and optimizing integrated marketing, brand, product, and growth campaigns for a healthcare e-commerce platform.
Role type
Senior Brand Manager (Digital Marketing)
Builds
Marketing campaigns and brand initiatives for gesund.de
Domain
Healthcare / Digital Marketing
Deliverable
product features
Required skills
Digital marketing strategy, project management, stakeholder management, performance analysis, team leadership, data-driven marketing, AI affinity
Preferred skills
Communication, consulting, teamwork
Technologies
Digital marketing tools, AI tools
Responsibilities
Lead and develop the gesund.de team, plan and optimize integrated marketing campaigns, develop and implement target-group-oriented brand measures, manage marketing projects and analyze performance