Marketing Specialist
Core
Plan and deliver marketing strategies and campaigns to grow the client base for a currency exchange and remittance business, supporting sales conversion and brand strength across digital, social, and local media.
Role type
Marketing Specialist
Builds
Marketing strategies, sales collateral, digital campaigns, and client engagement initiatives
Domain
Financial services (Forex/Remittance)
Deliverable
product features
Required skills
Marketing strategy, CRM management, Digital marketing, Social media management, Content creation, Market research, Media relations, Project coordination
Preferred skills
Mandarin proficiency, Financial services marketing experience
Technologies
CRM systems, Social media platforms, Online advertising tools
Responsibilities
Develop marketing strategies to generate leads, Create and schedule content for website and social media, Manage paid and organic digital campaigns, Coordinate media partnerships and advertising placements, Monitor campaign performance and conversion metrics, Ensure marketing compliance with AML/CTF obligations
Seniority
Junior to Mid-level, hands-on IC