Director, Brand, Communications & Partnerships
Core
Define and execute long-term brand strategy for Pairs, an online dating app in Japan, overseeing integrated marketing, communications, and strategic partnerships.
Role type
Director, Brand, Communications & Partnerships
Builds
Integrated 360° brand campaigns, strategic alliances, and brand positioning for a consumer internet product
Domain
Consumer Internet / Dating / Japan
Deliverable
product features
Required skills
Brand strategy, integrated marketing, strategic communications, partnership development, budget management, team leadership, media planning, social marketing, crisis communications, global stakeholder management
Preferred skills
Experience in fast-growing technology or consumer internet companies
Technologies
TV, Digital, Social, PR, Events, Owned Media
Responsibilities
Own overall brand strategy and translate business priorities into initiatives; Lead development and execution of integrated brand campaigns across multiple channels; Develop media strategies maximizing brand impact and business performance; Establish measurement frameworks and optimize campaign effectiveness; Lead strategic communications including earned media and reputation management; Develop and execute strategic partnership and alliance marketing initiatives; Own annual planning, budget management, and resource allocation
Seniority
Director, strategic leadership & team building
