Marketing Manager, Commercial
Core
Drive demand generation, customer acquisition, and revenue growth through strategic, data-driven marketing initiatives for Standards Australia.
Role type
Senior B2B Marketing Manager (Commercial)
Builds
Integrated multi-channel marketing campaigns, lead nurturing programs, and customer journey workflows.
Domain
Professional services / Standards development
Required skills
B2B demand generation, multi-channel campaign execution, lead nurturing, customer journey mapping, lifecycle marketing, conversion optimisation, analytical skills, stakeholder management, project management
Preferred skills
Experience in professional services or membership organisations, CRM platforms (HubSpot, Salesforce), digital marketing platforms (Google Analytics, LinkedIn Campaign Manager), marketing attribution
Technologies
HubSpot, Salesforce, Google Analytics, LinkedIn Campaign Manager, Google Ads
Responsibilities
Develop and deliver commercial marketing strategies, plan and execute integrated campaigns, identify target audiences and growth opportunities, build lead nurturing programs, collaborate with commercial teams to optimise lead quality, develop audience segmentation strategies, partner with SMEs for content creation, lead and coordinate internal/external resources, monitor and optimise campaign performance, develop reporting dashboards and KPIs, partner with Digital teams on website performance, contribute to marketing planning and budgeting
Seniority
Mid-Senior, hands-on IC with team coordination
