*Strategy Planning Director*
Core
Lead media planning as a distinct craft, connecting strategy, planning, and investment to translate strategic recommendations into executed media plans.
Role type
Senior IC Strategy Planning Director
Builds
Distinctive media planning tools, workflows, and publisher relationships
Domain
Media & Advertising
Required skills
Media planning leadership, marketing effectiveness theory, ecosystem thinking, scenario planning, publisher relationship management, industry thought leadership, AI integration, workflow optimization
Preferred skills
Award-winning track record, ability to define modern media planning, talent attraction
Technologies
AI, scenario planning tools
Responsibilities
Lead and develop media planning capability, shape agency planning function, build publisher relationships, attract planning talent, integrate planning into tools and systems
Seniority
Senior, hands-on IC