Onlinemarketing-Manager/in
Core
Lead B2B marketing and product strategy, driving market position, demand generation, and portfolio growth for industrial customers.
Role type
Senior B2B Marketing and Product Manager (Team Lead)
Builds
B2B marketing campaigns, product portfolio, and market demand for industrial clients
Domain
B2B Ingredients, Food, and Beverage
Deliverable
product features
Required skills
B2B marketing strategy, product portfolio management, team leadership, Go-to-market planning, multi-channel marketing (content, digital, trade), lead generation, agency management, product lifecycle management, budget management, KPI tracking, CRM and marketing automation proficiency
Preferred skills
Experience in ingredients/food/beverage industry, project management, stakeholder collaboration
Technologies
CRM, Marketing Automation, PIM, PLM
Responsibilities
Lead and develop the marketing and product team; define and execute marketing strategy and Go-to-market plans; manage all marketing channels and campaigns; optimize product portfolio and drive product launches; manage marketing budget and KPIs; collaborate with innovation, sales, and R&D
Seniority
Senior, hands-on IC with team leadership