Onlinemarketing-Manager/in
Core
Planning, designing, and sending regular newsletters; building automated email sequences; segmenting audiences and personalizing communication along the customer journey.
Role type
Online Marketing Manager (Email & Newsletter)
Builds
Email marketing campaigns and automated customer journey flows
Domain
E-commerce / Sustainable lifestyle retail
Required skills
Email marketing, Marketing automation, Customer journey mapping, Copywriting, Data analysis, KPI tracking, Newsletter tools management
Preferred skills
SAP Emarsys experience
Responsibilities
Plan, design, and send regular newsletters; Write target-group-appropriate content; Build and develop automated email sequences; Segment audiences and personalize communication; Analyze and optimize campaigns based on KPIs; Collaborate with content, graphic, and e-commerce teams; Maintain and develop newsletter tools
