E-Commerce-Manager/in
Core
Manage and optimize brand and performance marketing for an e-commerce/direct-to-consumer brand, driving measurable growth through data-driven campaigns.
Role type
Marketing Manager (Brand & Performance)
Builds
Marketing campaigns, brand positioning, paid media performance
Domain
E-commerce / D2C / Consumer Goods
Required skills
Performance marketing, Paid media (Meta Ads, Google Ads), Brand management, Data analysis, Campaign planning, Market research, KPI tracking
Preferred skills
E-commerce experience, Natural products knowledge, Animal health interest
Technologies
Meta Ads, Google Ads
Responsibilities
Plan and execute cross-channel marketing campaigns, Optimize paid media channels based on ROAS and CAC, Develop brand positioning and communication, Analyze campaign data to derive optimization actions, Define briefs for content and external partners, Identify market growth opportunities