Onlinemarketing-Manager/in
Core
Planning, implementing, and optimizing paid social campaigns and tracking solutions to drive digital communication and measurable performance.
Role type
Digital Marketing Manager (Performance Marketing)
Builds
Paid social campaigns, tracking solutions, dashboards, and reports
Domain
Manufacturing (Electrical Engineering) + Digital Marketing
Required skills
Performance marketing, Paid social campaign management, Tracking & analytics setup, A/B testing, Dashboard creation, Data analysis, Consent management, Google Tag Manager, Google Analytics (GA4), Looker Studio
Preferred skills
Technical understanding of web and tracking technologies
Responsibilities
Plan and execute target-group-specific paid social campaigns, Manage campaign budgets based on KPIs, Develop tracking solutions for user interaction capture, Create dashboards and reports for KPI visualization, Analyze campaign data and conduct A/B tests, Manage digital interaction platforms and consent management
Seniority
Mid-level, hands-on IC