Aveda Media/CRM Assistant Manager
Core
Develop, execute, and optimize paid media, search, and CRM strategies for Aveda's Korea direct market while enabling SNDPs across APAC (excluding China) through guidelines and best practices.
Role type
Assistant Manager, Media/CRM
Builds
Korea campaigns and locally relevant SNDP programs aligned with Global Brand priorities
Domain
Beauty/Hair Care / Digital Marketing & CRM
Required skills
Paid media strategy, Search marketing, CRM strategy, Lifecycle marketing, Data analysis, Campaign optimization, Audience targeting, Segmentation, KPI tracking, Cross-functional collaboration
Preferred skills
Beauty industry experience, Luxury consumer experience
Technologies
Digital analytics platforms, CRM platforms, Media planning tools
Responsibilities
Support paid media, search, and CRM strategies for Korea aligned with Global Brand campaigns; Develop targeted consumer engagement approaches across paid media, search, SMS, and lifecycle marketing channels; Manage day-to-day media and CRM campaigns for Korea with agencies and internal teams; Track key media and CRM KPIs including reach, traffic, conversion, ROAS, engagement, retention, and lifetime value; Partner with Creative, Social/Influencer, E-commerce, and Integrated Marketing teams to deliver connected consumer journeys.
Seniority
Mid-level Manager