Manager, Amazon Display Media
Core
Develop and execute online display and video advertising strategies for multiple prestige beauty brands to drive sales and brand awareness.
Role type
Manager, Online Display Advertising
Builds
Display and online video advertising campaigns for Estée Lauder Companies brands
Domain
Beauty / CPG / Digital Marketing
Required skills
Campaign planning, execution, and optimization, KPI reporting, Budget management, Cross-functional collaboration, Creative asset adaptation, Ad tech platform proficiency, Programmatic advertising knowledge, Analytical insight generation, Industry trend analysis
Preferred skills
Experience in beauty, fashion, or CPG industry, Innovative strategy implementation
Technologies
Google Ads, Display & Video 360, AdRoll
Responsibilities
Create comprehensive on-site Display and Online Video advertising campaign plans for multiple ELC brands, Collaborate with cross-functional teams to align campaign strategies with overall brand objectives, Ensure that advertising assets are adapted appropriately for various campaigns and platforms, Ensure targeting and assortment supported through media align to campaign and business strategies, Collaborate with creative teams to develop impactful and visually compelling assets, Execute display advertising campaigns, and monitor campaign performance and implement optimization strategies to maximize effectiveness, Generate regular reports on the performance of advertising campaigns, providing insights and recommendations for improvement, In partnership with the Executive Director, manage advertising budgets effectively to ensure optimal utilization and adherence to financial targets
Seniority
Manager, hands-on IC