Brand Manager Italian Brands (m/w/d)
Core
Develop and execute brand strategies, product innovations, and marketing campaigns for Italian beverage brands to enhance market positioning and consumer experience.
Role type
Brand Manager
Builds
Creative marketing concepts, brand activations, and product innovations for Italian brands
Domain
Consumer Packaged Goods (Beverages) / Marketing
Deliverable
product features
Required skills
Brand strategy, product innovation, marketing campaign planning, B2B/B2C channel management, event management, market analysis, creative design, agency coordination
Preferred skills
Beverage industry experience, wine knowledge, strategic marketing expertise
Technologies
Social media platforms, marketing analytics tools
Responsibilities
Develop and implement brand strategies and product innovations; Plan and execute targeted marketing and communication measures for B2B and B2C channels; Coordinate external agencies and service providers; Manage advertising materials and ensure consistent brand appearance; Conduct market, competitive, and potential analyses; Conceive and implement trade fairs, customer events, and lifestyle events
Seniority
Mid-level, hands-on IC