Sr Conferences Marketing Specialist
Core
Execute multi-channel marketing strategies and campaigns to drive paid conference registrations and qualified sales leads for high-growth events.
Role type
Senior Marketing Specialist (Conferences)
Builds
Paid conference registrations and qualified sales leads
Domain
B2B Technology Research & Conferences
Required skills
Outbound/digital marketing, Revenue delivery, Project management, Campaign creation, Lead management, Pipeline conversion, Data analysis, Email marketing, Marketing automation, Content strategy
Preferred skills
Google Analytics, Adobe Experience Manager, Design principles, Web content creation
Technologies
Eloqua, Adobe Experience Manager, Google Analytics
Responsibilities
Create and implement end-to-end marketing campaigns to drive audience acquisition revenue and retention; Define, execute, and manage targeted campaigns with clear commercial impact; Manage projects involving internal and external stakeholders for concept design, development, and execution; Utilize analytical tools to identify best channel mix and optimize ROI; Review customer insights and conference wrap-ups to inform campaign development; Define and execute client-facing content strategy; Review, analyze, and communicate weekly KPI results.
Seniority
Senior, hands-on IC
