Conferences Marketing Manager
Core
Lead marketing strategies and campaigns for Gartner conferences to drive paid self-service registrations and qualified sales leads.
Role type
Senior Conference Marketing Manager
Builds
Conference registration volume and revenue
Domain
B2B Technology Research & Consulting
Deliverable
product features
Required skills
Outbound/digital marketing strategy, audience segmentation, multi-channel campaign execution, SEO/SEM, marketing automation, data analytics, project management
Preferred skills
Google Analytics, Adobe Experience Manager, Eloqua, design principles
Technologies
Google Analytics, Eloqua, Adobe Experience Manager
Responsibilities
Develop product and conference expertise, drive audience segmentation and go-to-market planning, create compelling messaging and positioning, define and execute integrated campaigns, lead digital and social marketing, optimize channel mix, monitor and optimize campaigns, empower sales teams, influence cross-functional teams
Seniority
Senior, hands-on IC
