Conferences Marketing Manager
Core
Lead marketing strategies and campaigns to drive paid registrations and qualified sales leads for Gartner conferences.
Role type
Senior Conference Marketing Manager
Builds
Conference registration volume and revenue
Domain
B2B Technology Research & Consulting
Deliverable
product features
Required skills
Outbound/digital marketing strategy, audience segmentation, go-to-market planning, multi-channel campaign execution, SEO/SEM, email marketing automation, data analytics, project management, sales enablement
Preferred skills
Google Analytics, Adobe Experience Manager, Eloqua, design principles
Technologies
Google Analytics, Eloqua, Adobe Experience Manager
Responsibilities
Develop product and conference expertise to position value propositions; Drive audience segmentation and go-to-market planning; Leverage market and attendee insights for campaign strategies; Create compelling messaging and positioning across digital channels; Define and execute integrated inbound and outbound campaigns; Lead digital and social marketing efforts; Collaborate with stakeholders on campaign development and execution; Optimize channel mix for ROI; Monitor and optimize campaign performance; Report commercial performance and forecast results; Empower sales teams with prospecting tools and scripts; Influence cross-functional teams on marketing approaches.
Seniority
Senior, hands-on IC
