Media Research & Insights Specialist
Core
Develop and optimize multi-channel audience strategies connecting paid media with owned channels by analyzing data to uncover targeting opportunities.
Role type
Manager-level Audience Strategist
Builds
Connected paid and owned media strategies
Domain
Digital media, CRM, and audience strategy
Required skills
Data analysis (first-, second-, third-party), Audience segmentation, Multi-channel strategy, Insight deck creation, Tool documentation, Identity resolution, Data privacy compliance
Preferred skills
Mentorship, Enablement material creation, Cross-functional collaboration, Fast-paced environment adaptability
Technologies
GWI, MRI, Epsilon PeopleCloud, Stat Social, Salesforce Data Cloud, Adobe Audience Manager
Responsibilities
Analyze multi-source data to shape targeting strategies, Translate data into actionable segmentation approaches, Develop multi-channel audience strategies, Produce insight decks and audience briefs, Maintain documentation of tools and segment libraries
Seniority
Manager, hands-on IC with team leadership