Influencer Marketing Lead
Core
Own end-to-end global influencer and creator marketing strategy, budget, and partner roster for a photography SaaS platform.
Role type
Senior function-owner influencer marketing lead
Builds
Global creator partnerships, ambassador structures, and long-term relationships for a photography AI tool
Domain
SaaS / Photography / Creator Economy
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Influencer/creator marketing strategy, budget ownership and allocation, partner roster management, negotiation, team leadership, data-driven measurement, cross-functional collaboration
Preferred skills
Experience in consumer AI or global SaaS, building creator programs from zero, photography/creative tools background
Technologies
GRIN, CreatorIQ, Modash, Upfluence, Aspire, Impact.com, PartnerStack
Responsibilities
Set global influencer strategy with US focus; manage annual creator budget; build and maintain partner roster across YouTube, Instagram, TikTok; move from one-off posts to recurring partnerships; build measurement layer for attribution and conversion; negotiate rates and usage rights; manage content timelines; hire and coach 2-3 executives; collaborate with Growth, Content, Product Marketing, and Design; plan campaigns around peak moments; explore adjacent channels like affiliate and events
Seniority
Senior, hands-on IC with team leadership
