Social Media & Content Lead
Core
Turn pump.fun's TikTok, Instagram, and YouTube into a growth engine by defining creative direction, producing daily content, and connecting views to user installs and trading volume.
Role type
Senior Social Media & Content Lead (hands-on builder)
Builds
TikTok, Instagram Reels, and YouTube Shorts content for a crypto memecoin launchpad
Domain
Crypto / Fintech / Social Media
Required skills
Creative direction, hands-on video editing, graphic design, systematic A/B testing, trend spotting, community management, analytics, compliance awareness
Preferred skills
Scaling consumer mobile app social channels, fintech or crypto experience, faceless or on-camera content creation
Technologies
CapCut, Premiere, After Effects, Figma
Responsibilities
Own end-to-end strategy and publishing for TikTok, Instagram, and YouTube; define brand look and feel; script, shoot, edit, and design daily content; run high-velocity testing on hooks and formats; build measurement linking views to installs and volume; spot trends and manage creator/UGC bench; partner with Legal on compliance
Seniority
Senior, hands-on IC