Digital Marketing Manager
Core
Own the online presence for a law firm, driving organic search visibility and managing paid advertising and social media channels.
Role type
Digital Marketing Manager (SEO & Paid Ads focus)
Builds
Organic search traffic, Google Ads campaigns, social media presence, and content assets for a legal services firm.
Domain
Legal services / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
SEO strategy execution, keyword research, on-page optimization, technical SEO management, link-building, Google Ads campaign management, social media management (LinkedIn, Facebook, Instagram), basic graphic design, data analytics and reporting
Preferred skills
Experience with Ahrefs or SEMrush, familiarity with Canva
Technologies
Ahrefs, SEMrush, Google Ads, Canva
Responsibilities
Develop and execute SEO strategy to grow organic search visibility, conduct keyword research and implement on-page optimization, manage technical SEO foundations, build and manage a link-building pipeline, manage and optimize Google Ads campaigns, maintain and grow social media presence, plan and publish content across channels, track and report on performance across all channels, liaise with external marketing providers
Seniority
Mid-level, hands-on IC