Leiter - Marketing (m/w/d)
Core
Leading a marketing team and driving cross-channel campaigns, brand strategy, and customer loyalty programs for a leading shoe retail group.
Role type
Senior Marketing Manager (Team Lead)
Builds
Marketing campaigns, brand identity, loyalty programs, and customer activation strategies for a multi-brand shoe retail group.
Domain
Retail (Footwear/Fashion)
Deliverable
product features
Required skills
Team leadership, marketing strategy, cross-channel campaign management, brand management, loyalty program management, performance reporting, Adobe Creative Suite, CMS, CRM systems
Preferred skills
Experience in fashion/lifestyle/shoe retail, strategic thinking, trend awareness
Technologies
Adobe Creative Suite (InDesign, Illustrator, Photoshop), CMS, CRM, Analytics tools
Responsibilities
Lead and organize the marketing team; Develop marketing strategy with the executive board; Conceive and coordinate cross-channel campaigns; Ensure consistent brand appearance and develop corporate identity; Strategically and operationally develop the loyalty program; Monitor performance and create data-driven reports
Seniority
Senior, hands-on IC