Senior Brand Strategist
Core
Develop brand strategies, write creative briefs, and guide the development and presentation of creative work to unlock growth for assigned brands.
Role type
Senior Brand Strategist
Builds
Brand strategies, customer journeys, go-to-market blueprints, and research projects for client brands.
Domain
Marketing, Communication, Digital Business Transformation
Deliverable
product features
Required skills
Brand strategy, creative brief writing, customer journey mapping, go-to-market planning, quantitative and qualitative research, abstract thinking, trend spotting, human behavior insight, client relationship management, cross-functional collaboration, global brand DNA understanding, local consumer insights, translating business goals to human actions.
Preferred skills
Popular culture instinct, judgment in pushing work ambition.
Technologies
Marcel (Global AI Platform), Marcel Classes
Responsibilities
Develop brand strategies and write creative briefs; guide development and presentation of creative work; develop customer journeys and go-to-market blueprints; design and implement research projects to address client business issues and analyze campaign effectiveness.
Seniority
Senior, hands-on IC