Director, Paid Media & Search Strategy
Core
Director leading paid media strategy, audience development, search strategy, and channel planning for Gartner Conference Marketing to drive registration growth and business outcomes.
Role type
Senior IC Director, Paid Media & Search Strategy
Builds
Paid media campaigns, search visibility strategies, and audience targeting programs for Gartner conferences and events.
Domain
B2B Marketing, Event Marketing, Digital Advertising
Required skills
Paid media strategy, audience segmentation, channel planning, agency management, search strategy (organic/paid/AEO), measurement frameworks, budget allocation, team leadership, B2B marketing expertise
Preferred skills
Center of Excellence model experience, Google Ads/Performance Max/YouTube/LinkedIn/Microsoft Ads expertise, significant media investment management, event marketing experience
Technologies
Google Ads, Performance Max, YouTube, LinkedIn, Microsoft Ads, Programmatic, Meta, AEO, AI-driven search tools
Responsibilities
Develop paid media strategies aligned with business objectives; Define channel recommendations across search, social, video, display, and programmatic; Guide investment strategies and budget allocation; Lead test-and-learn initiatives; Own audience strategy and targeting approaches; Establish governance and best practices for paid media platforms; Provide strategic leadership across organic and paid search; Evaluate and manage agency and vendor recommendations; Manage and develop the SEO function; Define measurement frameworks and KPIs; Analyze performance trends and drive optimization.
Seniority
Director, strategic leadership & team management
