AdTech Manager
Core
Design and implement holistic ad tech and martech strategies, lead integration of tools like attribution models and tag management systems, and oversee campaign optimization and data governance.
Role type
Senior AdTech Manager (Strategy & Implementation)
Builds
Integrated digital marketing technology stacks, optimized campaign performance, and compliant data pipelines.
Domain
Digital Marketing / AdTech / Martech
Required skills
AdTech strategy, Tag Management Systems (TMS), Dynamic Creative Optimization (DCO), Mobile Measurement Platforms (MMP), Conversion APIs, Web Analytics (GA4, Adobe), Data Governance, Privacy Compliance, Project Management
Preferred skills
Experience with CDPs, CMPs, DSPs, Social/Search activation platforms, Knowledge of data clean rooms
Technologies
CM360, Flashtalking, Adform, Innovid, Google Tag Manager, Adobe Launch, AppsFlyer, Kochava, Meta, Google Ads
Responsibilities
Design and implement holistic ad tech and martech strategies; Lead integration and rollout of tools such as attribution models, DCO platforms, CMPs, tag management systems, and MMPs; Oversee deployment and optimization of digital campaigns; Own onsite tagging strategies and data accuracy; Manage structural integrity and consistency of global ad account setups; Use tools like GA4 and Adobe Analytics to create actionable insights; Enforce policies that safeguard data privacy, accuracy, and platform compliance.
Seniority
Senior, hands-on IC with strategic leadership
