Senior Associate, Investment
Core
Support Senior Associate and Manager levels in managing day-to-day planning and buying across digital programs including broadband video, brand-specific online plans, and TV-centric digital extensions.
Role type
Senior Associate, Digital Media Planning & Buying
Builds
Digital media plans and buying programs for Spark Foundry Digital clients
Domain
Advertising & Marketing / Digital Media
Required skills
Digital media planning, Media buying, Negotiation, Integrated communication planning, Success metrics development, Program optimization
Preferred skills
Prisma, Mediaocean, MBOX, Nielsen Net Rating, Comscore, AdRelevance, eMarketer, Forrester, Integral Ad Science, Excel, Word, PowerPoint
Technologies
Prisma, Mediaocean, MBOX, Nielsen Net Rating, Comscore, AdRelevance, eMarketer, Forrester, Integral Ad Science
Responsibilities
Develop digital media plan recommendations based on integrated communication planning processes, Connect with traditional planning & buying teams to ensure ideal synergy is delivered, Negotiate and buy approved digital media plan programs, Develop success metrics/measurement goals for all digital programs, Report on and optimizing digital programs on an ongoing basis
Seniority
Associate, hands-on IC