Product Planner
Core
Support the development, launch, and lifecycle management of automotive products to ensure alignment with market demands and company strategy.
Role type
Product Planner (Automotive)
Builds
Automotive product strategies, feature enhancements, and go-to-market initiatives for SUVs, Utes, and EVs.
Domain
Automotive industry / Product Planning
Deliverable
product features
Required skills
Competitive analysis, customer insight gathering, product positioning, sales data analysis, KPI tracking, cross-functional collaboration, product messaging development
Preferred skills
Knowledge of Jato, experience with CRM systems (Salesforce), CMS/web tools, Photoshop
Technologies
Microsoft Office (Excel, PowerPoint), Salesforce, CMS, Photoshop, Jato
Responsibilities
Assist in developing and executing product strategies based on market trends; Support product lifecycle planning including feature enhancements; Analyse industry trends, customer feedback, and competitor strategies; Gather and interpret sales data to assess product performance; Work with sales, marketing, and dealer networks to support product positioning; Assist in developing product messaging and sales tools; Support new product launches and go-to-market initiatives; Track KPIs such as sales performance and market share.
Seniority
Mid-level, hands-on IC