Marketing & Data Analyst
Core
Hands-on analytics role connecting marketing performance, product behavior, and customer retention data to drive business decisions across the full customer journey.
Role type
Senior Marketing & Data Analyst
Builds
Actionable insights and reports for marketing, product, and business teams to optimize acquisition, conversion, and retention.
Domain
Telehealth / Healthcare / Subscription-based services
Deliverable
dashboards & analysis
Required skills
SQL, Google Tag Manager, GA4, Mixpanel, BigQuery, Meta pixels, Google Conversion API, attribution modeling, funnel analysis, cohort analysis, data quality troubleshooting
Preferred skills
Tableau, Looker Studio, affiliate tracking (Everflow), TikTok/Snapchat tracking, healthcare data compliance
Technologies
Google Tag Manager, GA4, Mixpanel, BigQuery, GCP, Meta, Google Ads, TikTok, Snapchat, Everflow
Responsibilities
Own marketing and product analytics tracking and reporting; Analyze performance throughout the customer journey (acquisition, funnels, LTV, churn); Investigate and resolve tracking discrepancies; Evaluate A/B tests and experiment results; Translate complex datasets into clear business recommendations; Monitor attribution across paid media and internal sources.
Seniority
Mid-Senior, hands-on IC