Senior Programmatic Strategist
Core
Lead programmatic media buying and direct-to-publisher activities to transform client businesses through data-driven campaign strategies and optimization.
Role type
Senior programmatic media strategist (IC)
Builds
Programmatic campaigns and media strategies for global clients
Domain
Digital advertising / Programmatic media buying
Required skills
Programmatic DSP platforms (DV360, TTD, Yahoo, Verizon, Xandr, Amazon, Teads, Amobee), Media analytics, Campaign planning and execution, Publisher relationship management, Client service and optimization, Ad serving tools (GCM, Sizmek), Verification tools (IAS, MOAT, Double Verify), Reporting tools (Data Studio, Supermetrics, Power BI, Datorama)
Preferred skills
Media planning, Creative strategy, Bidding management tools (Marin, Kenshoo, 4C), Paid social media platforms
Technologies
DV360, TTD, Yahoo, Verizon, Xandr, Amazon, Teads, Amobee, GCM, Sizmek, IAS, MOAT, Double Verify, Data Studio, Supermetrics, Power BI, Datorama, Marin, Kenshoo, 4C
Responsibilities
Lead development and implementation of strategies through programmatic media buying and direct-to-publisher activities; Lead all aspects of campaign execution including planning, documentation, and asset handling; Coordinate with publishers to set up deals and build collaborative relationships; Proactively identify client growth opportunities; Assist in programmatic and digital media training sessions; Oversee development, rollout, and adherence to programmatic best practices; Develop and maintain client relationships providing recommendations and optimization strategies; Responsible for campaign optimizations and QA process
Seniority
Senior, hands-on IC