Senior Media Planner
Core
Develop integrated media strategies and execution plans for online/offline channels (TV, digital, OOH) to drive client campaign effectiveness and ROI.
Role type
Senior Media Planner
Builds
Media strategies, execution plans, and performance reports for client campaigns
Domain
Advertising & Marketing
Required skills
Integrated media planning, KPI setting, budget management, data analysis, client presentation, project management
Preferred skills
Team management, external partner collaboration, industry trend analysis
Technologies
TV, Digital, OOH, Internet, Radio, Newspapers, Magazines
Responsibilities
General on/off integrated media planning based on target analysis; Propose measures for TV, digital, and other platforms; Set KPIs and estimate investment effects; Analyze advertisement placement data and viewer logs; Manage media budget spend and reporting; Maintain positive client relationships
Seniority
Senior, hands-on IC with team management responsibilities