Head of Brand, Marketing & Communications (BMC)

## About the Role At EY, we're all in to shape your future with confidence. We'll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world. The Brand, Marketing & Communications (BMC) Function The Brand, Marketing & Communications (BMC) function plays a critical role in delivering EY's ambition to be the world's most trusted and distinctive professional services organization. BMC works in close collaboration with business leaders to take services and solutions to market, bring EY's purpose — Building a better working world — to life, and drive long-term value for clients, people, and communities. The Opportunity As Head of Brand, Marketing & Communications, you will provide strategic leadership and direction across all BMC activities in Cyprus, ensuring strong alignment with EY's global and regional strategies. You will act as a trusted advisor to senior leadership, shaping the firm's market presence, reputation, and stakeholder engagement. ## Responsibilities - Set the strategic direction for the local BMC function, aligned with EY global and regional priorities. - Lead integrated brand, marketing, communications and reputation strategies. - Act as senior advisor to leadership on market positioning and stakeholder engagement. - Oversee internal and external communications, media relations and issues management. - Partner with service lines and sectors to support growth initiatives. - Lead, develop and inspire a high-performing BMC team. - Monitor market trends, competitor activities, and emerging technologies to keep EY at the forefront of brand and marketing innovation. - Ensure consistent brand messaging and compliance with EY's brand guidelines across all channels and markets. - Adopt new ideas and technology to enable impactful audience-centric communications and engagement. - Leverage data, analytics and insights to measure impact and continuously improve. ## Skills And Attributes For Success - Strong strategic and commercial mindset, with the ability to translate business priorities into impactful brand, marketing, and communications strategies. - Proven ability to operate as a trusted advisor to senior leadership, influencing decisions through insight, judgment, and executive presence. - Deep expertise in digital marketing, including the ability to design, oversee, and optimize integrated digital strategies across web, social, content, email, and paid channels. - Strong experience in optimizing a company's overall web presence, including website strategy, user experience, content effectiveness, SEO considerations, and performance measurement. - Excellent understanding of integrated brand, marketing, and communications disciplines, including digital, content, campaigns, events, and reputation management. - Excellent stakeholder management and collaboration skills, with experience working across service lines, sectors, and geographies in a matrix environment. - Strong leadership capability, with a track record of building, coaching, and motivating high-performing teams. - Highly developed communication skills, both written and verbal, with the ability to tailor messaging to different audiences and levels of seniority. - An agile, forward-looking approach, with curiosity for emerging trends, technologies, and innovative ways of engaging audiences. - Strong analytical orientation, with the ability to use data, insights, and performance metrics to inform decisions and continuously improve outcomes. ## Requirements To qualify for the role, you must have: - A Bachelor's degree in Marketing, Communications, Business, or a related field. - A minimum of 10 years of progressive experience in brand, marketing, and/or communications roles, ideally within professional services or complex B2B environments. - Demonstrated experience leading integrated brand, marketing, and communications strategies, from planning through execution and measurement. - Demonstrated strong experience in digital marketing, including ownership of digital strategy, campaign execution, and performance optimization across multiple channels. - Proven experience in managing and continuously improving an organisation's web presence, including website strategy, content governance, digital user journeys, and effectiveness measurement. - Proven leadership experience, including team development, performance management, and capability building. - Strong experience in stakeholder engagement, working closely with senior leaders and business teams to support growth and strategic initiatives. - Solid understanding of digital marketing ecosystems, including content, analytics, social media, paid media, email, and web platforms, with the ability to demonstrate impact and ROI. - Experience using marketing analytics and performance measurement to demonstrate ROI and inform strategic decisions. - Working knowledge of relevant tools and platforms, including: - Microsoft Office Suite (Excel, PowerPoint) - Digital and web platforms - Marketing analytics and reporting tools - Email marketing platforms - Paid media tools (e.g. Google Ads) ## What We Offer You At EY, we'll develop you with future-focused skills and equip you with world-class experiences. We'll empower you in a flexible environment, and fuel you and your extraordinary talents in a diverse and inclusive culture of globally connected teams. Learn more. In addition, but not limited to our benefits include: - 13th salary and yearly bonus - Provident Fund - Private Medical and Life Insurance - Flexible working arrangements (hybrid work and flexible work schedule) - Friday afternoon off - EY Tech MBA and EY MSc in Business Analytics - EY Badges - digital learning certificates - Mobility programs (if interested to work abroad) - Paid Sick Leave - Paid Paternity Leave - Yearly wellbeing days off - Maternity, Wedding and New Baby Gifts - EY Employee Assistance Program (EAP) (counselling, legal and financial cons