App Marketing Manager

## About the company The Pepperstone story started in 2010. We know what it's like to trade the world's markets. Our team describes us as a place for the curious and the driven, and we like to do things a little differently; as a transformative global fintech, we're digital, nimble, connected, and united in our vision to create a better way to trade. We thrive on progress - for our clients and for ourselves. Our organisational culture is ever-evolving, vibrant, diverse, global, and results-focused. You'll find our 700+ team currently across 12 locations and 9 time zones. ## About the role We are on the lookout for a visionary and data-savvy Mobile App Marketing Manager to lead our mission in acquiring, engaging, and retaining app users. In this dynamic role, you'll harness your expertise in App Store Optimization (ASO), Apple Search Ads (ASA), Google Play Store Optimization (GPSO), and comprehensive app marketing strategies to fuel growth and boost profitability. Working closely with talented teams across design, product, and content, you'll drive the flawless execution of cutting-edge marketing campaigns that deliver outstanding results. ## Key Responsibilities - Support our mobile marketing strategy, setting up and managing campaigns across ASO, ASA, GPSO, and other key channels - Align marketing efforts with product, design, and content teams - Prepare creative briefs for content & design teams - Track KPIs for acquisition (CPI, CPA, installs), campaign performance (ROAS, CTR, reach), and retention (D1, D7, D30, churn) - Use tools like AppsFlyer, Google Ads, Facebook Ads Manager, and AppTweak - Integrate data into Tableau for insights - Optimize engagement (DAU, MAU, session duration) and app performance (crash rate, load time) - Incorporate user feedback via NPS, ratings, and reviews - Leverage tools such as Firebase, Mixpanel, and Instabug - Grow revenue through ARPU, LTV, and monetization optimization - Use churn prediction and segmentation for targeted retention - Analyze revenue data in Tableau using App Store and Google Play insights - Manage and optimize the mobile marketing budget to maximize ROI - Allocate spend effectively across channels to hit performance goals ## About you - Proven experience running mobile app marketing campaigns, ideally in a high-growth or tech-focused organization - Expertise in ASO, ASA, GPSO, and mobile-specific marketing tools and platforms - Strong analytical skills with a demonstrated ability to use data to inform decision-making - Track record of delivering measurable growth in app installs, engagement, and revenue - Excellent communication and leadership skills, with the ability to manage cross-functional collaboration - Passion for innovation and continuous learning in mobile app marketing ## Why you will enjoy working with us - Competitive salary structure including company bonus scheme - Annual remuneration review - Employee referral bonuses for referring top talent to the company - Genuinely collaborative and friendly culture - Flexible and hybrid working - Remote working option - work from anywhere for up to 4 weeks per year - Ongoing personal development & learning opportunities - 3 paid volunteering days per year & Workplace Giving Program - 10 days of Company paid sick leave annually - Paid vacation annually - Employee monthly & quarterly recognition programs for outstanding performance and achievements - Frequent events and celebrations - Pension fund - Employee Assistance Program & Wellbeing - Comprehensive medical group insurance