Performance Measurement Lead, Yahoo Ads
Core
Build and scale advanced measurement adoption for Yahoo Ads by developing custom measurement solutions, translating analytical findings into strategic media optimization recommendations, and equipping sales teams with tools and insights to drive client revenue.
Role type
Senior IC performance measurement lead (ad tech)
Builds
Custom measurement solutions (incrementality, MTA, optimization) and sales enablement workflows
Domain
Digital advertising, ad tech, privacy ecosystem
Required skills
Digital advertising measurement, attribution modeling (MMM, MTA), privacy ecosystem knowledge, executive stakeholder management, generative AI utilization, project management, data synthesis, strategic GTM narrative development
Preferred skills
Structured prompt engineering, SQL, data visualization (Tableau, Looker), ad tech DSP/SSP infrastructure, third-party vendor procurement
Technologies
Claude, NotebookLM, Gemini, Tableau, Looker
Responsibilities
Develop custom measurement solutions tailored to client objectives; Translate analytical findings into strategic media optimization recommendations; Integrate enterprise AI tools into measurement workflows; Identify and implement automated, AI-driven efficiencies; Develop and manage relationships with external research providers; Partner cross-functionally to champion advanced measurement adoption; Monitor and iterate on research efficacy
Seniority
Senior, hands-on IC with strategic influence
