Performance Measurement Lead, Yahoo Ads
Core
Lead advanced measurement adoption for Yahoo Ads by building research frameworks, generating client narratives, and enabling sales teams to quantify media investment value.
Role type
Senior strategy & enablement lead (digital advertising measurement)
Builds
Go-to-market plans for advanced measurement, client vertical narratives, and sales enablement workflows
Domain
Digital advertising, ad tech, privacy & signal-loss ecosystem
Deliverable
product features
Required skills
Digital advertising measurement, Incrementality testing, MMM, MTA, Privacy ecosystem knowledge, Generative AI platforms, Executive stakeholder influence, Project management
Preferred skills
Structured prompt workflows, SQL, Data visualization tools, Ad tech DSP/SSP reporting infrastructures, Third-party measurement vendor procurement
Technologies
Claude, NotebookLM, Gemini, Tableau, Looker
Responsibilities
Develop custom measurement solutions (incrementality, MTA, optimization); Translate findings into strategic media optimization recommendations; Integrate enterprise AI tools into measurement workflows; Identify and implement automated, AI-driven efficiencies; Manage relationships with external research providers; Partner cross-functionally to champion measurement adoption; Analyze datasets and distill findings into actionable insights and case studies
Seniority
Senior, hands-on IC with strategic influence
