Head of Marketing, Vice President
Core
Lead end-to-end marketing strategy and execution to drive demand, accelerate pipeline, strengthen brand, and enable revenue growth for the US lens channel.
Role type
Senior VP/Head of Marketing (B2B/B2B2C)
Builds
US lens channel marketing engine, demand generation programs, brand strategy, and customer advocacy initiatives.
Domain
Optical industry / B2B/B2B2C marketing
Required skills
B2B marketing leadership, demand generation, product marketing, brand strategy, data analytics, budget management, cross-functional leadership, change management, strategic planning, team development
Preferred skills
MBA, ABO Certification, multi-region team leadership, experience in fast-paced environments
Technologies
CRM/MA, analytics tools, digital marketing platforms
Responsibilities
Develop and own the US lens marketing strategy and annual plan; Architect multi-channel demand generation programs; Define product positioning and go-to-market plans; Oversee digital strategy and brand consistency; Build scalable marketing operations and governance; Develop customer onboarding and advocacy programs; Recruit and develop top marketing talent.
Seniority
Executive, hands-on leadership