Head of Marketing Microoptics (m/w/x)
Core
Define and implement the overarching marketing strategy for ZEISS Microoptics, translating business priorities into brand, communication, and content strategies.
Role type
Head of Marketing, B2B technology
Builds
Integrated marketing activities (campaigns, content, digital channels, PR), events, and market development initiatives for micro-optic components.
Domain
Photonics & Optics / Micro-optics / B2B Technology
Deliverable
product features
Required skills
B2B marketing strategy, brand positioning, campaign development, content strategy, digital marketing, stakeholder management, team leadership, market analysis, budget management
Preferred skills
International marketing experience, Asia market focus, technology translation, analytics and CRM understanding
Technologies
Digital marketing tools, Analytics platforms, CRM systems
Responsibilities
Define and implement overarching marketing strategy, plan and execute integrated marketing activities, lead and develop the marketing organization, manage marketing budget, collaborate with Business Development, Sales, and R&D.
Seniority
Senior, hands-on IC