Produktmarketingmanager (m/w/x)
Core
Analyze market/customer requirements and trends to derive marketing insights; adapt global positioning and value propositions for local markets; plan and execute product launches and integrated marketing campaigns.
Role type
Product Marketing Manager
Builds
Product launches, integrated marketing campaigns, sales tools, and training materials for vision care products (eyeglasses and vision solutions)
Domain
Consumer Goods / Optics / Vision Care
Deliverable
product features
Required skills
Market analysis, segmentation, positioning, marketing mix, campaign planning, product launch management, stakeholder management, agency management, international business experience
Preferred skills
Project management certification, digital marketing certification, marketing analytics certification
Technologies
None stated
Responsibilities
Analyze market and customer requirements; Adapt global marketing strategies to local contexts; Plan and coordinate product launches; Develop integrated online/offline marketing concepts; Create sales tools and campaign materials; Support sales teams with training and market intelligence; Evaluate campaign effectiveness and initiate optimizations
Seniority
Mid-level, hands-on IC